Mel Gregory


Mel Gregory found her passion for fitness over a decade ago, when she replaced her own anxiety and lack of confidence from years of bullying, for an active lifestyle and healthy eating.

Along with the physical changes came the psychological transformation, which started Mel on her path to inspire and coach others. “Finding your purpose isnt enough. You have to help others find theirs.” Mel, originally from Hobart Tasmania, has worked in and owned a successful gym.

She further developed her passion for coaching from physical training, to deeper mindset coaching, understanding the true benefit of personal development for overall growth. Mel made the jump to Queensland to work alongside Alicia and Christos. She now heads the Lifestyle and Tranformation Division, coaching clients around the globe to a better lifestyle and mindset. She is the Global Client Service Manager assisting with logistics and organisation for team events, shows and travel.

Mel has competed for 4 years, achieving 5 x Tasmanian and Victorian State titles in INBA. She made the transition to The WBFF for a greater challenge, and to work for a fuller, thicker look. In 2018 she too the leap to the international stage, competing in Dallas and The Worlds stage in Las Vegas achieving her best physique to date.

Meet Your Coaches

Alicia Gowans

Managing Director & Head Coach

Christos Kyrgios

Director & Trainer

Mel Gregory


Zenia Wood


Dr. Jordan Shallow D.C

Chiropractor, Strength & Conditioning Coach


Official Posing Coach

Kayla Hughes

Stage/Posing Coach

Our Affiliates

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  • bridiejane ready to show the wbffofficial world what shes been
  • clarissaduranfit making all sorts of progress on her journey to
  • The gorgeous and incredible millarenae  Stage shots  As
  • Our incredible wbffofficial pro fitness diva jjstone  This transformationtuesday
  • toriprincess  I am able to be BOTH a work
  • tamarasmithwbffpro looking incredible in this shot   That hair
  • Our gorgeous angel dominiquevdm  Starting off with saying thank
  • Our gorgeous girl redsjourn3y with continual progress every day!