Competition Prep & Fitness Lifestyle Coaching

Make the most out of your work-outs and get maximum results in weight-loss, muscle building and toning through customised programs, nutritional plans and a dedicated mentor in Alicia Gowans.

Alicia holds a handful of degrees and qualification in commerce, human resource management and nutrition. Alicia loves nothing more than working with women and men to smash their goals and reach their full potential. Our approach to fitness is holistic, training both your body and your mind to create a stronger mindset and physique.

Let’s build a better you!

  • 2 times World Champion 17 18 WBFF Fitness Diva Pro +35
  • WBFF TEAM of the year 2018
  • First Australian nominated for WBFF Coach of the Year 2018

Alicia Gowans

Managing Director & Head Coach

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Athlete Management Services

Ally’s Angels & Alphas connects you with Athletes for your next event or sponsorship
opportunities. Get started today.


Our Difference

Everything Tailored to You!

In the planning stages we map your journey from start to current goals (and beyond) with us. As you can imagine, hours of work goes into this initial phase, calculating all your baselines, timelines & what will be scientifically perfect in transforming you into the best version of yourself.

Continual Support

  • Checkins to track progress and adjust your plans
  • Tailored Meal Plans – Training Programs
  • Phone/Skype Meetings
  • 24/7 Real time support
  • Stage coaching/preparation/support
  • Links to all preferred suppliers for supplementation & other relevant products
  • Online private community of fellow clients
  • Discounted personal training sessions

Join our online community!

With Ally’s Angels & Alphas, you are invited to our private online community where you can share progress, tips and advice throughout your journey!

How We Can Help You

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Our Affiliates

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  • Our girl meganax looking stunning!  Yesterday was so much
  • matildalm  Yesterday I felt bloated was 600 grams heavier
  • Our beautiful fitness wbffofficial ambassador danielleshaffer with some incredible gains
  • jennpaolucci  Once youve identified what you want to accomplish
  • Our beautiful girl lmelarh looking incredible in this shoot we
  • maytivatept  Getting lean is not all its cracked up
  • When the growth through the offseason has been goooooood diannamareecairns
  • Our beautiful angel kristinsimonewbffpro looked stunning on the wbffofficial World